Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Malibu Beer' is a Tropical Golden Lager with a Natural Coconut Flavor

 - Apr 27, 2017
References: unitedstatesbeverage & bevindustry
Malibu is best known as a producer of fruit-flavored rums, but it recently ventured into new territory by launching Malibu Beer.

Malibu Beer is an imported golden lager from the Caribbean with a light natural coconut flavor, which makes it a standout new beer with a tropical twist. As such, it is only being sold in select markets in the United States across Florida, California and Michigan. Just like a traditional six-packs of beer, this new product from Malibu is being sold in bundles that can be easily toted around.

Knowing that the rise of craft beer culture has inspired many consumers to experiment with regards to flavor, leading alcohol brands are launching crossover products that explore offerings in other cocktails, tequila, wine and beer categories.