Aldi's 'Lacura' Makeup Range Affordably Replicates High-End Cosmetics
Laura McQuarrie — November 28, 2018 — Lifestyle
References: aldi & glamourmagazine
Aldi recently added to its affordable 'Lacura' beauty collection with six new products that serve as cost-effective makeup dupes for some popular high-end products.
The newest releases include a blush, a mascara, a balm, the Lacura Snapshot Ready Foundation Primer, which shares similarities to Smashbox's Photo Finish Foundation Primer and the Lacura Aloha Bronzer, comparable to Benefit Cosmetics’ iconic Hoola Matte Bronzer. These products boast similar names and packaging designs to the best-selling makeup products, yet they are sold at a fraction of the cost.
These affordable beauty buys are being released as limited-edition "Specialbuys," that can only be purchased online or in-store for a short window of time before they're gone. Along with its six new Lacura products, Aldi is also bringing back its Lacura Exfoliating Mud Mask and Lacura Illusion Touch 2 in 1 due to demand.
The newest releases include a blush, a mascara, a balm, the Lacura Snapshot Ready Foundation Primer, which shares similarities to Smashbox's Photo Finish Foundation Primer and the Lacura Aloha Bronzer, comparable to Benefit Cosmetics’ iconic Hoola Matte Bronzer. These products boast similar names and packaging designs to the best-selling makeup products, yet they are sold at a fraction of the cost.
These affordable beauty buys are being released as limited-edition "Specialbuys," that can only be purchased online or in-store for a short window of time before they're gone. Along with its six new Lacura products, Aldi is also bringing back its Lacura Exfoliating Mud Mask and Lacura Illusion Touch 2 in 1 due to demand.
Trend Themes
1. Affordable Makeup Dupes - Opportunity for cosmetic companies to create cost-effective alternatives to high-end beauty products.
2. Limited-edition Release Strategy - Disruptive innovation opportunity for brands to generate buzz and scarcity with exclusive, time-limited product releases.
3. Private Label Beauty Collections - Opportunity for retailers to develop their own budget-friendly makeup lines that replicate popular high-end cosmetics.
Industry Implications
1. Cosmetics - Innovation potential for cosmetic brands to create their own affordable dupes and expand their product offerings.
2. Retail - Opportunity for retailers to develop private label beauty collections that cater to cost-conscious consumers.
3. E-commerce - Disruptive innovation potential for online platforms to curate and sell limited-edition beauty products, creating a sense of urgency and exclusivity.
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