Martina+Reem capture vivid photography and custom artwork for Glassbook Magazine's "Lucid Dreams" beauty story. The conceptual image series looks to painted and collaged art works for its visual inspiration and explores layered textures and color combinations.
This striking fashion story stars model Britt who channels an artist's muse in the vibrantly hued series. "Lucid Dreams" features gorgeous cosmetics that are courtesy of makeup artist Atefeh Shojaie and sculptural up-do looks by hair stylist by Preston Buffalo.
This artful editorial resembles a set of modern, pop art paintings and blurs the lines between fashion and visual arts. The beauty story plays with perception and highlights a range of theatrical cosmetic looks that include geometric face paint applications and painted hair styles.
Image Credit: Martina+Reem
What Makes This Trend Stand Out
- Collage-inspired Beauty
- The use of collage and mixed media in beauty editorials presents an opportunity for cosmetic brands to collaborate with artists for unique, visually-striking campaigns.
- Pop Art-inspired Photography
- The use of pop art and bold, vibrant colors can create visually-striking photography for fashion and beauty brands to showcase their products in an innovative way.
- Geometric Face Paint
- The use of geometric shapes and patterns in face paint applications presents an opportunity for makeup brands to create bold and artistic makeup looks for consumers to experiment with.
Sectors Adopting This
- Cosmetics
- Cosmetic brands can collaborate with artists and experiment with bold, colorful makeup looks to create unique and visually-striking campaigns inspired by mixed media and pop art.
- Fashion
- Fashion brands can collaborate with artists and create visually-striking photography using mixed media and pop art to showcase their designs in innovative ways.
- Photography
- Photographers can experiment with mixed media and pop art-inspired photography to create visually-striking images for fashion and beauty brands.
