These hilarious Lotto24 ads are reminding consumers that becoming a millionaire could be as easy as pressing a few buttons.
The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a younger generation, who are less likely to spend their money on activities like gambling.
Lighthearted in nature, this lottery company is re-aligning its values with those of entertainment and humour.