Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Lotto24 Ads are Promoting the Brand's New App

 - Mar 30, 2018
References: lotto24.ie & adweek
These hilarious Lotto24 ads are reminding consumers that becoming a millionaire could be as easy as pressing a few buttons.

The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a younger generation, who are less likely to spend their money on activities like gambling.

Lighthearted in nature, this lottery company is re-aligning its values with those of entertainment and humour.