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These Lotto24 Ads are Promoting the Brand's New App

 - Mar 30, 2018
References: & adweek
These hilarious Lotto24 ads are reminding consumers that becoming a millionaire could be as easy as pressing a few buttons.

The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a younger generation, who are less likely to spend their money on activities like gambling.

Lighthearted in nature, this lottery company is re-aligning its values with those of entertainment and humour.