Young ones who want to expand their collection of L.O.L. Surprise dolls and mix-and-match accessories can now do so in a fun way with the L.O.L. Surprise Finders Keepers packs, which feature a doll inside of a milk chocolate candy egg. These special collectible toy packs play off of the way the dolls from L.O.L. Surprise are usually packaged but this time around, with an edible component—in this sense, kids ages three and up are able to enjoy twice as much of a treat during the toy unboxing experience.
The fun surprise-inside toys are reminiscent of the milk chocolate Kinder Surprise eggs, which only recently became legal in the United States as of late last year due to a long-lasting FDA ban on treats with “non-nutritive objects” embedded in them.
Key Themes Behind This Trend
- Edible-embedded Toys
- An opportunity exists for the toy industry to capitalize on the popularity of edible items by incorporating them in their product offerings.
- Collectible Candy Toys
- An opportunity exists to create unique toys with an added layer of surprise by embedding them in candy or chocolate.
- Foodie Toy Packaging
- An opportunity exists to attract consumers who are interested in both toys and food by incorporating food-related elements into toy packaging.
Where This Applies
- Toy Industry
- The toy industry can leverage the popularity of edible items to create unique products that appeal to young consumers.
- Candy Industry
- The candy industry can expand their product offerings by incorporating toys or collectibles within their products.
- Food Packaging Industry
- The food packaging industry can cater to the increasing demand for foodie experiences and unique packaging by collaborating with toy companies to incorporate interactive elements into packaging.
