The 'Graphic Design Degree Hub' has chronicled the evolution of world famous logos into this logo infographic. The 'Evolution of Logos' is quite self-explanatory, but still provides useful branding dissection. Branding and brand imaging is so important in today's marketing world; a single image can make or break a company.
This graphic shows big industry players' logos and how they have evolved. Pepsi's logo has continuously evolved since its debut in 1898; it went from a red-printed font to a bottle cap and to the patriot sphere we know it as today. Logos also seem to adapt to cultural shifts. Apple once related its logo to Sir Isaac Newton in a very artistic way; now, it is a sleek, simple and modern black apple.
This infographic also includes a section called “Did You Mean To Do That?” that highlights very funny, yet unfortunate mistakes that people have made when designing their logos. Spacing means everything when it comes to the "Kid Sex Change" logo -- I mean, 'Kids Exchange.'
Why This Trend Is Growing
- Evolution of Logos
- Opportunity for companies to update and modernize their logos to stay relevant in the market.
- Branding Dissection
- Chance for marketers to analyze and understand the branding strategies of successful companies.
- Logo Design Mistakes
- Provides insights for designers to avoid costly and embarrassing errors in logo design.
Industries Being Reshaped
- Marketing and Advertising
- Opportunity for agencies to offer logo redesign services and brand strategy consultations.
- Graphic Design
- Demand for graphic designers to create visually appealing and memorable logos for businesses.
- Brand Consulting
- Potential for consulting firms to assist companies in enhancing their brand identity and messaging.
