The popular Korean fried chicken chain Bonchon has expanded its selection of side dishes to include the new Loaded Bulgogi Fries.
For those unfamiliar, bulgogi is a Korean dish that literally translates into "fire meat." Generally, the dish consists of thin, marinated slices of meat (often beef), grilled on a barbecue or on a stove-top griddle. Bonchon's new Loaded Bulgogi Fries puts a clever twist on this dish by pairing pieces of thinly sliced marinated steak with melted mozzarella cheese, green onions, and spicy mayo, all served over a bed of French fries. The result is somewhat kind a Korean take on poutine.
The new Loaded Bulgogi Fries dish can be found now at participating Bonchon locations nationwide for a limited time.
Image Credit: Bonchon
What Makes This Trend Stand Out
- Korean-inspired Loaded Fries
- Opportunity for fast food and quick service restaurants to offer unique, Korean-inspired loaded fries as a side dish.
- Global Fast Food Innovations
- Disruptive opportunity for global fast food chains to offer culturally-inspired menu items, such as Bonchon's Loaded Bulgogi Fries.
- Fusion Fast Food
- Opportunity for fast food chains to utilize fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
Sectors Adopting This
- Fast Food
- Opportunity for fast food chains to offer unique menu items, like Bonchon's Loaded Bulgogi Fries, to stand out in a crowded market.
- Quick Service Restaurants
- Opportunity for quick service restaurants to tap into the trend of cultural fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
- Global Cuisine Chains
- Disruptive opportunity for global cuisine chains to introduce menu items inspired by diverse cultures, like Bonchon's Loaded Bulgogi Fries, to appeal to a wider customer base.
