Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,528 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,528 cutting edge ideas.

Inclusive Underwear Advertising

Lively Lingerie Focuses on Real Women in Its Advertising

— May 31, 2018 — Marketing
Founded by Michelle Cordeiro Grant, a former Victoria's Secret executive, the Lively lingerie startup is hoping to change the way lingerie is marketed in a post-#MeToo era. Unlike her former company, Grant decided to use real women as the face of Lively. This initiative was not always beneficial to the brand, but following the #MeToo movement, Grant noticed that customers were driven by the brand's commitment to regular women as opposed to professional models. This focus has allowed Lively lingerie to position itself in a profitable market space as “Female consumers seem to be mentally transitioning to wanting images of real women,” says Grant.

Another focus on the brand is on comfort. This idea again ties into the marketing as Lively lingerie showcases women of all body types in their underwear. The depiction of real women in lingerie shows how the items will fit and wear on various body types, while also displaying the underwear in a manner that is inclusive of all women.


Image Credit: Lively
Trend Themes
1. Inclusive Lingerie Marketing - Disruptive innovation opportunity: Brands can shift their marketing strategies to focus on real women and promote body positivity and inclusivity.
2. Empowering Female Consumers - Disruptive innovation opportunity: Businesses can cater to the growing demand from female consumers by promoting images of real women and embracing diversity.
3. Comfort-focused Lingerie - Disruptive innovation opportunity: Companies can capitalize on the trend of prioritizing comfort by offering lingerie that caters to women of all body types and showcases how the items fit on different individuals.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Lingerie brands can adopt more inclusive and body-positive marketing strategies to attract a wider customer base.
2. Fashion - Disruptive innovation opportunity: The fashion industry can embrace diversity and inclusivity by featuring real women in their advertising campaigns and challenging traditional beauty standards.
3. Advertising - Disruptive innovation opportunity: Marketers can tap into the demand for authenticity and inclusivity by promoting ad campaigns that showcase real women and prioritize customer empowerment.
4.9
Score
Popularity
Activity
Freshness