Flavored liquid stevia drops have been developed to offer a better-tasting alternative to plain stevia extract. One of the chemical compounds that naturally occurs in stevia interacts with both one's sweet and bitter taste receptors, causing many consumers to be put off by stevia's bitter aftertaste. As a result, many stevia sweeteners are often blended with other sweeteners such as erythritol, aspartame and sugar to reduce the unpleasant taste sensation.
NOW Foods' zero-calorie BetterStevia collection includes a number of dessert-inspired sweetener flavors such as Dark Chocolate, English Toffee and French Vanilla. These alternatives to chemical and artificial sweeteners are made with pure stevia extract and serve as low-glycemic options for consumers who must be mindful of their blood glucose level.
What's Driving This Trend
- Flavored Liquid Sweeteners
- There is an opportunity to develop more unique and diverse flavors of liquid sweeteners to cater to a wider audience.
- Natural Sweeteners
- As consumers become more health-conscious, there is potential for greater demand for natural sweeteners such as pure stevia extract.
- Low-glycemic Foods
- Creating more low-glycemic sweeteners can be a disruptive innovation opportunity in the food industry.
Who This Affects Most
- Food and Beverages
- The food and beverage industry can capitalize on these trends by creating and marketing more natural sweeteners and flavored liquid sweeteners to appeal to consumers who are health-conscious and discerning.
- Health and Wellness
- The health and wellness industry can incorporate low-glycemic sweeteners into their products to cater to consumers who are mindful of their blood glucose levels.
- Consumer Goods
- Consumer goods companies can explore creating unique and diverse flavors of liquid sweeteners that can be used in various products such as baked goods, beverages, and snacks.
