In celebration of National Iced Tea Day, Lipton Iced Tea is encouraging its fans to "stop chuggin' and start sippin' by savoring moments together this summer." To spread the message, the brand launched a new Lipton Sunshine Pools giveaway, giving lucky fans the chance to spend time with family and friends in an inflatable, adult-sized pool. This coveted item has been hard to find this summer, with the resale market increasing its price exponentially.
To enter the Lipton Sunshine Pools giveaway, fans are invited to share a photo or video of how they enjoy their time when they take a moment to stop chuggin' and start sippin' and tag @LiptonUSA on Instagram or @Lipton on Twitter using #SippinWithLipton #Sweepstakes.
Image Credit: Lipton
What Makes This Trend Stand Out
- Summer Giveaways
- Opportunity for companies to create summer-themed giveaways to promote their brand and engage customers on social media
- Inflatable Pools
- Innovation in the design and branding of adult-sized inflatable pools can provide a profitable niche market
- Promoting Summer Slowdown
- Brands promoting an overall slowdown during summer create a unique marketing angle and encourage a healthier lifestyle
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to engage with their audience and promote their summer products through seasonal giveaways
- Swimming Pool Industry
- Increased interest in inflatable adult-sized pools can provide a growth opportunity for manufacturers and retailers
- Online Retail Industry
- E-commerce platforms specializing in seasonal items like inflatable pools can take advantage of the growing demand for summer products
