Blush Lingerie created a lingerie ad campaign that was inexpensive and effective using 24 floating garbage bags. Ad agency 'Glow' came up with the attention-grabbing design that incredibly cost less then two euros. The campaign set up six garbage bag men on top of sewer grates that would fill up with air and stand up. The garbage men had the words "Make him Stand" written in pink on their stomach with the 'Blush' logo above.
This creative lingerie ad campaign shows that effective marketing doesn't always cost a lot of money but is instead driven by a good, simple idea. The "Make him Stand" garbage men garnered attention as well as laughter, engaging people with the dynamic floating man as well as the cheeky catchphrase that referred to the brand's lingerie.