Sansar is a social virtual reality medium that is built by Linden Lab -- it recently worked in collaboration with Monstercat, an electronic music label in order to bridge live music and entertainment with virtual reality technology. The project is called 'Monstercat: Call of the Wild Experience.
This aims to change the way that live concert and gaming technology can function as the virtual platform enables a unique venue for the purpose of live events. This can go beyond entertainment, including giveaway purposes, exclusive fan requests, and meet-and-greets as well. This is the perfect opportunity for artists to reach the scale of a global audience with one performance, opening doors for new monetization concepts as well.
Image Credit: Linden Lab
Why This Trend Is Growing
- Virtual Reality in Live Entertainment
- The integration of virtual reality technology in live entertainment events offers a unique venue and opens opportunities for new monetization concepts.
- Collaborations Between VR and Music Industry
- Partnerships between virtual reality platforms and music labels/ artists can revolutionize live music experiences and provide exclusive fan interactions.
- Expanding the Scope of VR Events
- Virtual reality platforms like Sansar allow for immersive experiences beyond traditional concerts, such as giveaways, fan requests, and meet-and-greets.
Industries Being Reshaped
- Entertainment Industry
- The entertainment industry can leverage virtual reality technology to enhance live events and create new revenue streams.
- Music Industry
- Virtual reality collaborations offer music labels and artists a global platform to reach a wider audience, with opportunities for enhanced fan interactions.
- Gaming Industry
- Integrating virtual reality technology with gaming platforms can create new and immersive experiences for gamers, enhancing the gaming industry.
