At Millstaetter Lake in Austria are pieces of sculpture called the 'Lightsails,' which act as illuminated guides for lake visitors around the area.
Designed by Söhne & Partner Architekten in collaboration with Karl Sodek, the Lightsails look like abstract sails and act as both transmitters and receivers. The Lightsails provide light and aesthetic appeal to the area and also generate energy from the lake to power themselves.
Implications - Artful installations in nature demonstrate how contemporary culture is trying to fuse elements of the city with the wilderness. Companies should consider how busy, metropolitan consumers are still fascinated with these elements of nature. To capitalize on this, companies would be wise to incorporate natural elements into their products.
What's Driving This Trend
- Nature-inspired Lighting
- Companies can create artful lighting installations that incorporate natural elements to appeal to consumers interested in combining city living with the wilderness.
- Sustainable Sculptures
- Sculptors and architects can design like-minded installations that generate clean energy from their surroundings to reduce their carbon footprint.
- Art and Technology Integration
- Artistic installations like the Lightsails demonstrate the intersection of technology and art. Companies can explore new ways to integrate these fields to create unique products and experiences.
Who This Affects Most
- Art Installations
- Artists and art installations companies can incorporate natural elements and innovative technology to create sustainable and striking installations.
- Lighting Design
- Lighting designers can focus on creating products that incorporate natural elements to appeal to consumers interested in bringing a bit of nature into their indoor spaces.
- Sustainable Energy
- Companies that focus on sustainable energy can create products that operate through energy generated from natural sources such as water, wind etc.
