At Millstaetter Lake in Austria are pieces of sculpture called the 'Lightsails,' which act as illuminated guides for lake visitors around the area.
Designed by SÃ¶hne & Partner Architekten in collaboration with Karl Sodek, the Lightsails look like abstract sails and act as both transmitters and receivers. The Lightsails provide light and aesthetic appeal to the area and also generate energy from the lake to power themselves.
Implications - Artful installations in nature demonstrate how contemporary culture is trying to fuse elements of the city with the wilderness. Companies should consider how busy, metropolitan consumers are still fascinated with these elements of nature. To capitalize on this, companies would be wise to incorporate natural elements into their products.