When Travis Weihermuller and Dominic Santalucia joined forces to create 'lifeblood,' they knew it needed a special identity to communicate what makes the brand human. In order to do this, the pair sent off their DNA to be analyzed in a lab and in return, were able to craft a set of graphics that reveals what genetic instructions makes them unique.
The brand's visual identity uses a lot of lines and in different formats, the strings of generated lines morph before a viewer's eyes. In print, this includes business cards that use the same system of dashed lines.
On the creation of the lifeblood agency's identity, the pair says: "We decided to create something that might be controversial in its simplicity and execution, and if everyone loves it great. If everyone hates, it even better."
More Stats +/-
Genetic Lifestyle Guidance
DNA 3D-Printing Technologies
Personal Genetics Kits
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.