Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'lifeblood' Brand Identity is Made from the Partners' Genetic Instructions

 - May 18, 2016
References: lifebloodagency & adweek
When Travis Weihermuller and Dominic Santalucia joined forces to create 'lifeblood,' they knew it needed a special identity to communicate what makes the brand human. In order to do this, the pair sent off their DNA to be analyzed in a lab and in return, were able to craft a set of graphics that reveals what genetic instructions makes them unique.

The brand's visual identity uses a lot of lines and in different formats, the strings of generated lines morph before a viewer's eyes. In print, this includes business cards that use the same system of dashed lines.

On the creation of the lifeblood agency's identity, the pair says: "We decided to create something that might be controversial in its simplicity and execution, and if everyone loves it great. If everyone hates, it even better."