Target Launched a LGBT Commercial to Celebrate World Pride Month

 - Jun 11, 2015
References: & adweek
Target has created a beautiful LGBT commercial to celebrate World Pride Month 2015. The LGBT commercial showcases the essence of Word Pride Month through a sequence of clips that celebrate love and acceptance. The voice over in the commercial expresses the importance of accepting ourselves as well as everyone else around us.

Target has created a hashtag to coincide with it support of World Pride Month which is '#TakePride.' The commercial also uses the phrase "We're not born with pride. We take pride. Pride in celebrating who we were born to be" as its slogan.

The clips feature relationships and events surrounding the LGBT community. The commercial is essentially a journey of acceptance that everyone is encouraged to participate in.