TikTok will be wrapping up Pride Month with a 12-hour live global event called the TikTok Pride Finale, which offers programming like makeup tutorials, music performances and question sessions. The event kicks off with Grammy Award-nominated singer-songwriter Kesha, and the platform will also be featuring LGBTQ+ TikTok Trailblazers.
The short-form video platform's #LGBT hashtag boasts more than 120 billion views and it represents a place where users can find inspiration, support and freedom to be their most authentic selves. There's also plenty of content to be found on the #ForYourPride hashtag.
Since this year's Pride events have gone virtual, TikTok is providing an accessible way for people to feel included and part of the community, even if celebrations can't happen as usual in person.
Key Themes Behind This Trend
- Virtual Pride Events
- TikTok's Pride Finale demonstrates the potential for virtual events to bring people together to celebrate a cause.
- Inclusive Programming
- TikTok's diverse programming, including makeup tutorials and music performances, showcases the market for inclusive and LGBTQ+ focused content.
- Impactful Hashtags
- The success of the #LGBT and #ForYourPride hashtags illustrate the power of social media to create communities and foster support for marginalized groups.
Where This Applies
- Social Media
- Social media platforms have the potential to create inclusive communities and become a hub for marginalized groups.
- Entertainment
- The success of TikTok's Pride Finale demonstrates a need for diverse and inclusive programming in the entertainment industry.
- Virtual Events
- The rise of virtual events presents a disruptive innovation opportunity for businesses to host accessible and engaging events for remote attendees.
