Shoppers in Hong Kong got a fun and interactive experience with the Levi's brand this summer through Levi's Summer Hotline telephone booths. The denim brand, working with creative agency TBWA, placed bright red telephone booths in malls and shopping areas around Hong Kong that offered prizes to users who answered questions and performed stunts.
Targeted to Hong Kong's youths, the booths were connected, via video, to two popular local radio hosts, who instructed users to answer questions and do stunts -- for example, kiss the other person -- in return for prizes. After the users completed their respective stunts, they received a print-out voucher from the booth that could be redeemed for Levi's products at nearby stores. According to PSFK, the Levi's Summer Hotline increased Levi's sales by 30 percent and it had more than 500,000 people enter the booths over a span of three days.
Rewarding Phone Booth Challenges
More Stats +/-
British Bridal Photography
Guerrilla Urban Knitting
Bubbly Phone Booths
Phone Booth-Branded Shops
Artfully Redesigned Phone Booths
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.