Magical Letter-Writing Sets

The Elf on the Shelf's 'Letters to Santa' Kit Creates Keepsakes

Nowadays, it's possible to get in touch with Santa Claus in the North Pole by giving him a call, or sending him an email or even a tweet, but there is still a simple magic in sending handwritten letters to Santa.

The Elf on the Shelf recently launched its 'Letters to Santa' kit as a fun way to encourage kids to pen their wishes to Santa with old-fashioned pen and paper. The set includes a 32-page storybook, pages of Santa’s Special Paper and Mrs. Claus' Magic Press, which can be used with an oven to shrink one's letter down to a size that an elf can comfortably carry. Once prepared, Scout Elf delivers the message and then returns it so that it can be hung on the Christmas tree as a keepsake ornament.

Handwritten Letter Trend
The trend of sending handwritten letters to Santa is making a comeback catering to the need for a personal touch.
DIY Kits Trend
DIY letter writing kits are trending, opening up opportunities for entrepreneurship and personalized gift-giving.
Keepsake Trend
The need to have a keepsake memory of special moments is a growing trend that creates opportunities for creative and personalized gift ideas.

Sectors Adopting This

Stationery Industry
The traditional Stationery Industry can take advantage of the handwritten letter trend by offering a wide range of customisable options.
Craft Industry
The Craft Industry can leverage the DIY kits trend by creating customizable DIY Santa letters that can cater to different age groups.
Gift Industry
The Gift Industry can bank on the keepsake trend by coming up with unique and personalized gifting ideas for occasions like Christmas, birthdays and anniversaries.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 13%
Activity 35%
Freshness 8%

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