The LEGO Statue of Liberty is a Modern Design with Classic Toys
Michael Hemsworth — June 1, 2018 — Life-Stages
References: yankodesign
The LEGO Statue of Liberty has been unveiled by the brand as a new landmark toy that is anything but toy-like thanks to the geometrically modern aesthetic that it bears.
While the tiny plastic bricks are often associated with a very particular visual language, the design seen here challenges that with an aesthetic that is modern, artistic and quite mature. This makes it a suitable toy for even adults to appreciate that is available for purchase in a kit under the Architecture series from the brand.
The LEGO Statue of Liberty eliminates a series of characteristics in favor of a more modern appearance that brings the brand into a new age where it can be appreciated by those with a penchant for high-end design.
While the tiny plastic bricks are often associated with a very particular visual language, the design seen here challenges that with an aesthetic that is modern, artistic and quite mature. This makes it a suitable toy for even adults to appreciate that is available for purchase in a kit under the Architecture series from the brand.
The LEGO Statue of Liberty eliminates a series of characteristics in favor of a more modern appearance that brings the brand into a new age where it can be appreciated by those with a penchant for high-end design.
Trend Themes
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Modern Landmark Toys — There is an opportunity to create more modern landmark toys that appeal to both children and adults.
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Geometric Design Aesthetics — There is an opportunity to innovate with more geometric design aesthetics in toys and other products.
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Mature Toy Design — There is an opportunity to create more mature toy designs that appeal to adults and reflect current design trends.
Industry Implications
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Toy Industry — The toy industry can explore creating more mature and modern designs to appeal to a wider audience.
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Architecture and Design Industry — There is an opportunity for the architecture and design industry to collaborate with toy brands to create modern landmark toys that reflect current design trends.
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Gift and Souvenir Industry — Toy brands could target the gift and souvenir industry by creating more modern and sophisticated versions of traditional souvenir toys.
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