The New LEGO Advertisements Disobey Directions to Initiate Imagination
Amelia Roblin — October 8, 2010 — Marketing
References: leoburnett.ru & adsoftheworld
LEGO building blocks are fit to entertain anyone old enough to know they're not edible, but the new LEGO advertisements for some of the knickknacks' more challenging structures reveal a lot of creative capacity within configuring constructions.
The clever print ads market specific out-of-the-box creations for the Taj Mahal, a circus carousel and an imperial flagship. With playful adaptations to the predetermined pieces, the LEGO advertisements remind customers that there is still much room for inventiveness in thematic building sets such as these.
The clever print ads market specific out-of-the-box creations for the Taj Mahal, a circus carousel and an imperial flagship. With playful adaptations to the predetermined pieces, the LEGO advertisements remind customers that there is still much room for inventiveness in thematic building sets such as these.
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