Last summer, the Pokemon Go app took the world by storm, and the anime franchise's hit game is looking to make a comeback this summer by introducing a host of new features like legendary pokemon. In the famous anime franchise, there are a class of monsters called legendary pokemon that are rare, powerful, and notoriously difficult to catch. Pokemon Go is making those characters available in the game, but it will require teamwork to catch them.
Upon its initial release, Pokemon Go was a primarily solo experience. This summer, the app is encouraging teamwork and rivalries. A new feature allows people to team up and challenge other gangs of trainers to battles, but more importantly, groups can team up to capture legendary pokemon in the same way that MMORPG players are accustomed to running raids.
What's Driving This Trend
- Legendary Pokemon Hunt
- Creating more engaging gameplay content by giving people new and difficult challenges scavenging for Legendary Pokemon and requiring teamwork.
- Gamification of Social Activity
- Encouraging social interaction among players to foster a sense of community by allowing multiplayer features to better capture Legendary Pokemon and beat rival teams.
- Digital Collectible Cards Game
- Inciting nostalgia and increasing player engagement by introducing legendary Pokemon as sought-after digital collectibles.
Who This Affects Most
- Mobile Gaming
- Opportunities to incorporate new features and increase engagement in existing mobile gaming platforms, specifically scavenger hunt-style features and multiplayer activities.
- Augmented Reality (AR)
- Expand AR technology to create new engaging experiences, allowing players to collect and interact with virtual game characters in a physical world.
- Anime Franchise
- Advances the marketing tactics for anime franchise, developing licensed games and virtual merchandise to allow players to interact with beloved characters.
