The Laško Beer Brewing Company has created a line of seven beers called 'Special' and each beer is distinguished by a numerical value as opposed to a name.
The idea for the labels were designed in collaboration with the creative team at 'Human1st.' The unique labeling system includes the number as well as the signature of the brew master who created each specific type of beer. The Special line includes two different types of beer. The red beer is the "traditionally brewed" Laško recipes, and the white beer is the "new tradition" of experimental recipes.
The labels are then placed on brown glass bottles that are short and resemble more of a tall beer can than a beer bottle. With a different color to further distinguish the bottles, the Special brand creates a visually appealing and cohesive line of beer.