The Laško Beer Brewing Company has created a line of seven beers called 'Special' and each beer is distinguished by a numerical value as opposed to a name.
The idea for the labels were designed in collaboration with the creative team at 'Human1st.' The unique labeling system includes the number as well as the signature of the brew master who created each specific type of beer. The Special line includes two different types of beer. The red beer is the "traditionally brewed" Laško recipes, and the white beer is the "new tradition" of experimental recipes.
The labels are then placed on brown glass bottles that are short and resemble more of a tall beer can than a beer bottle. With a different color to further distinguish the bottles, the Special brand creates a visually appealing and cohesive line of beer.
What's Driving This Trend
- Numerical Branding
- Using numbers instead of names for product identification creates a unique and memorable branding strategy.
- Collaborative Labeling
- Partnering with creative teams to design innovative product labels can enhance brand identity and customer engagement.
- Experimental Beer Recipes
- Exploring new brewing techniques and flavors can attract adventurous consumers looking for unique beer experiences.
Who This Affects Most
- Brewing
- The brewing industry can adopt numerical branding to differentiate their beer products and create a more cohesive brand image.
- Design
- Design agencies and graphic designers can work with companies to create distinctive and visually appealing product labels.
- Hospitality
- Restaurants, bars, and hotels can offer the Special beer line to cater to customers looking for novel and experimental beer options.
