The all-new Laffy Taffy LAFF BITES introduce a fun new bite-sized way for taffy lovers to enjoy dual-textured, pop-in-your-mouth treats. On the outside, the candies have of a crunchy shell that protects a soft taffy center that can be enjoyed in classic fruit flavors—cherry, strawberry, green apple and blue raspberry. Although taffy is associated with a certain texture, these candy-coated taffy bites appeal to consumers' desire for multi-textured sweet treats.
These new poppable bites inspired by the classic stretchy, fruity and chewy candy are launching just in time for National Tell a Joke Day. For the occasion, Laffy Taffy is teaming up with comedian Kevin Fredericks to share "laffs" via social media in the form of a bite-sized Instagram comedy show.
Image Credit: Ferrara