The KP Aromatic Thai Chilli Coated Peanuts Have a Spicy Finish
Michael Hemsworth — February 27, 2021 — Marketing
References: kpsnacks & conveniencestore
The KP Aromatic Thai Chilli Coated Peanuts have been launched by KP Snacks as its latest snack variety to offer consumers a piquant flavor experience to enjoy. The product features premium peanuts that have been coated along with a premium flavoring that infuses the heat of the namesake chili into the snack. The peanut snack is priced at £1 and will be available starting March 1 as part of a month long 2 for £1.50 promotion across the brand's entire range of nut snacks.
Marketing Manage at KP Snacks Jennifer Blanco Barcia spoke on the new KP Aromatic Thai Chilli Coated Peanuts saying, "KP Nuts is a trusted and established brand and this new product celebrates the great taste credentials that the brand is already known for, while meeting the texture needs that exist within the impulse channel today. We are excited to be expanding our coated nuts offer and in turn, increase opportunities for KP Nuts consumption.”
Marketing Manage at KP Snacks Jennifer Blanco Barcia spoke on the new KP Aromatic Thai Chilli Coated Peanuts saying, "KP Nuts is a trusted and established brand and this new product celebrates the great taste credentials that the brand is already known for, while meeting the texture needs that exist within the impulse channel today. We are excited to be expanding our coated nuts offer and in turn, increase opportunities for KP Nuts consumption.”
Trend Themes
1. Spicy Nut Snacks - Opportunity to capitalize on the popularity of spicy flavors in snack foods.
2. Premium Coatings - Opportunity to develop unique and flavorful coating options for snack nuts.
3. Brand Expansion - Opportunity to expand existing product lines and offerings to meet market demand.
Industry Implications
1. Snack Foods - Disruption opportunity to create new and unique snack nut flavors to appeal to consumers.
2. Food Manufacturing - Disruption opportunity to develop new coating technologies to enhance the flavor and texture of snack nuts.
3. Retail Marketing - Disruption opportunity to create compelling promotional strategies to drive sales of premium snack nut products.
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