The Yusuke Seki kitchen brand's knife showroom is located inside a factory that features a utilitarian design paired with an artistic focus that highlights the cutting board and utensil products in a sophisticated way. The showroom diverges greatly from traditional storefront displays offering a much more minimalistic and logo-free approach that focuses on the quality and craftsmanship of the product than the brand as a whole.
The location features a customized design put together by local creatives that is modular and configurable, depending on which products by the company are currently on display. The case features a series of sliding glass panels as well as a lattice wooden board in the back that displays the knives as one might see shoes in a retail store. The knives are laid out on the brand's cutting boards allowing consumers to engage and feel the product.