Christmas is only a month away, and to celebrate, underwear manufacturer Joe Boxer has collaborated with nationwide retailer Kmart in releasing a hilariously cheeky commercial for 2013 called 'Show Your Joe,' featuring six well-dressed suited men.
In the video, it starts off with a wide angle shot of dapper men standing in a line ringing handbells. A long table is moved out of the way and we see that the men aren't wearing any pants, but are instead, wearing Joe boxer underwear in different styles. The Christmas carol 'Jingle Bells' begins to play, the group then begins to jingle their bodies to the music, do some squat and start dancing.
The ad campaign is part of Joe Boxer's marketing strategy that aims to sell underwear, sleepwear and loungewear for men, women and children, sold exclusively at Kmart and Sears.