KLM Royal Dutch Airlines' new commercial titled 'To More Memories Together' uses heartwarming imagery of female strength and the bond between a mother and child to showcases its historic roots with customers. The video begins by telling viewers its 100-year history that began in 1919. It pans out to a child who views an airplane for the first time, then progresses to that child being a stewardess and mother.
We see the original character's child grow into a mother as well and follow her mother's footsteps in the airline industry. Lastly, the 'To More Memories Together' commerical ends with the granddaughter of the main character becoming a pilot. By showcases the evolving roles of women throughout the brand's history, the commercial resonates with its progressive consumers.