KLM Royal Dutch Airlines' new commercial titled 'To More Memories Together' uses heartwarming imagery of female strength and the bond between a mother and child to showcases its historic roots with customers. The video begins by telling viewers its 100-year history that began in 1919. It pans out to a child who views an airplane for the first time, then progresses to that child being a stewardess and mother.
We see the original character's child grow into a mother as well and follow her mother's footsteps in the airline industry. Lastly, the 'To More Memories Together' commerical ends with the granddaughter of the main character becoming a pilot. By showcases the evolving roles of women throughout the brand's history, the commercial resonates with its progressive consumers.
What Makes This Trend Stand Out
- Evolving Roles of Women in Marketing
- Using heartwarming imagery of female strength and the bond between a mother and child showcases the evolving roles of women throughout a brand's history.
- Multigenerational Storytelling
- Telling a story spanning generations can be a powerful way for brands to connect with customers.
- Heritage Storytelling
- Highlighting a brand's historic roots can be an effective marketing tactic.
Sectors Adopting This
- Airline Industry
- Airline brands can use multigenerational storytelling to connect with consumers and highlight their heritage.
- Marketing & Advertising Industry
- A storytelling approach to marketing can help brands connect with consumers emotionally and increase brand loyalty.
- Travel Industry
- Travel brands can use heartwarming storytelling to appeal to consumers' desire for unforgettable memories.
