This new Kleenex packaging has been unveiled by the brand as its latest endeavor to appeal to picky Millennials with a design-conscious aesthetic that is chic, modern and eye-catching.
The packaging boasts enhanced colors and geometric shapes that were designed in collaboration between the Kleenex New York design agency and the Design Works International lifestyle studio, which was founded by Nancy Fire. The new packaging designs are titles the Kleenex Elemental Collection and is being rolled out now to retailers in several size options for shoppers to choose from.
The new Kleenex packaging is an example of how brands are taking direct action to drawing more specific consumer attention as buying power continues to shift from one generation to another.
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