Mouche is a Canadian startup rethinking traditional tissues with an alternative that is designed to be "beautiful, practical and sustainable." The brand is a female-founded and family-run by Toronto-based husband and wife duo Erin and Eric Arthrell.
Specializing in 3-ply unbleached bamboo facial tissues, Mouche creates its tissues with "100% Forest Stewardship Certified bamboo" and focuses on packaging that is designed for a curated and stylish home. The brand aims to replace trees with "100% renewable bamboo fibre, which means it's sustainably grown and harvested."
Fusing aesthetics, function and sustainability, the Mouche Anywhere Set consists of four minimalist tissue boxes in Blush, Linen, Marine and Goldenrod colors that seamlessly fit into modern spaces without being an eyesore.
Image Credit: Mouche
What's Driving This Trend
- Sustainable Packaging
- Expanding on sustainable and visually appealing packaging for eco-friendly products.
- Bamboo-based Products
- Increasing innovation and usage of bamboo-based products instead of traditional materials for eco-friendly alternatives.
- Minimalist Design
- Emphasizing the beauty in minimalist design to create purposeful, yet visually appealing products.
Who This Affects Most
- Eco-friendly Home Goods
- Opportunities for expanding eco-friendly home goods with visually attractive and sustainable packaging.
- Sustainable Consumer Products
- Increased focus on sustainable materials and minimalist aesthetics in the creation of consumer products.
- Bamboo-based Manufacturing
- Exploration of manufacturing processes and innovation in bamboo-based products for sustainable alternatives to traditional manufacturing materials.
