Rather than producing the sort of advertisements that incite consumers to purchase products or feel a certain way at this time of year, a KitKat commercial was created to provide a 'Christmas Break.'
If watched on mute, consumers would only see a gray-white screen that's devoid of any seasonal colors or familiar festive motifs. With the audio on, there's only a soothing voice that promises that there will be no pretend families, snowflakes, sentimental songs, silly santa hats or jingle bells. As the commercial's narrator puts it: "It's nice for a change, isn't it?" Following this is the brand's iconic slogan.
While this specific ad was created just for Christmas, the simplicity and neutral tone of the ad could be reworked to suit any time of the year.
This Christmas KitKat Commercial is Devoid of All Seasonal Motifs
Laura McQuarrie — December 22, 2015 — Marketing
References: kitkat & creativeguerrillamarketing