KITH and mastermind Join Forces in a Bedazzling Collection
References: instagram & highsnobiety
KITH and mastermind work in collaboration on a special collection that features both apparel and footwear options -- the footwear pieces are crafted alongside Vans as well. The New York-based retail label launches 28 different apparel pieces alongside three footwear models. The footwear selection highlight the signature 'Sk8-Hi Zip LX' the 'OG Classic Slip-On,' and the 'Old Skool LX.' The apparel is comprised of some classic silhouettes by KITH accompanied by some fresh new designs as well.
There are rugby shirts, cargo crewneck sweaters, knit sweaters with distressed details, and more. Notably, some of the apparel selection is complete with Swarovski crystals lining up the logo and a golden hardware 'WORLD' tassel to add a luxurious touch to the collaborative capsule. A standout item is the bomber jacket crafted from leather materials and accented with co-branding details throughout the back.
There are rugby shirts, cargo crewneck sweaters, knit sweaters with distressed details, and more. Notably, some of the apparel selection is complete with Swarovski crystals lining up the logo and a golden hardware 'WORLD' tassel to add a luxurious touch to the collaborative capsule. A standout item is the bomber jacket crafted from leather materials and accented with co-branding details throughout the back.
Trend Themes
1. Luxury Streetwear - Disruptive innovation opportunity: Create a line of high-end streetwear that combines luxury materials, such as Swarovski crystals, with trendy designs.
2. Collaborative Collections - Disruptive innovation opportunity: Partner with other brands to create collaborative collections that merge different aesthetics and target a wider customer base.
3. Logo Embellishments - Disruptive innovation opportunity: Develop innovative ways to incorporate eye-catching logo embellishments, like Swarovski crystals, in apparel and footwear.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce avant-garde designs and luxurious materials that redefine the streetwear fashion industry.
2. Footwear - Disruptive innovation opportunity: Experiment with unique collaborations and materials to create distinctive footwear that appeals to fashion-forward consumers.
3. Accessories - Disruptive innovation opportunity: Explore creative ways to incorporate high-end materials, like Swarovski crystals, into accessories to enhance their luxury appeal.
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