Cake-Filled Custard Desserts

Shake Shack's King Cake Concrete Reinterprets a Traditional Dessert

Inspired by the classic King Cake for Mardi Gras, Shake Shack is introducing a limited-edition King Cake Concrete—a treat that gets its name from the fact that it's so thick that it can be served to guests upside down. This limited-edition version of Shake Shake's signature blended custard dessert consists of a slice of Willa Jean’s Caramel Crunch King Cake with cinnamon sugar filling, caramel glaze, cream cheese frosting, sprinkles and vanilla custard.

Although King Cakes are traditionally served with a plastic baby figurine hidden inside for good luck, Shake Shack will not be including this part of the Mardi Gras custom. Shake Shack's King Cake Concrete will be available for just a limited time in February at participating locations in the New Orleans area.

Image Credit: Shake Shack

Limited-edition Desserts
Opportunity for other dessert brands to create limited-edition treats to attract customers and generate buzz.
Reviving Traditional Desserts
Potential to reimagine and introduce modern twists to classic desserts, appealing to nostalgic consumers.
Regional-inspired Creations
Possibility to develop desserts that pay homage to specific regional flavors and traditions, targeting local markets.

Who This Affects Most

Food and Beverage
Innovative dessert creations can drive increased sales and customer engagement within the food and beverage industry.
Restaurant and Hospitality
Restaurants and hospitality businesses can explore unique dessert offerings to differentiate themselves and attract new customers.
Event and Seasonal Retail
Opportunity for event and seasonal retailers to create exclusive desserts that align with specific occasions or festivities.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 70%
Freshness 9%