Now KFC customers can enjoy their favorite part of fried chicken all by itself with the debut of Special Edition KFC Chicken Skin. The only catch is that this exclusive chicken snack is currently available at select locations in South Korea.
Just as the name might suggest, Special Edition KFC Chicken Skin is literally just the fried chicken skin. That means you won't find any chicken meat here; only the greasy and salty skin. The same dish was also offered at six locations within Indonesia earlier this year and was sold in the Philippines under the name 'Cracklings.'
While fried chicken skin may not be everyone's ideal snack, the dish has already proven so popular that many locations are struggling to keep up with the demand.
Image Credit: <i> KFC South Korea.</i>
What's Driving This Trend
- Dedicated Chicken Skin Snacks
- A new trend in specialized snacks that focuses on offering the most popular part of fried chicken, chicken skin.
- Regional Fast Food Offerings
- A trend in fast food franchises to offer regional, location-specific food items such as the KFC Chicken Skin snacks in South Korea.
- Single Ingredient Snacks
- A new trend catering to consumers who enjoy snacking on individual ingredients rather than full meals, exemplified by the KFC Chicken Skin snacks.
Who This Affects Most
- Fast Food
- The fast food industry can incorporate region-specific snacks and menu items into their offerings to attract new customers and create differentiation.
- Snack Food
- The snack food industry can introduce new products that cater to the trend of single ingredient snacking, such as dedicated chicken skin snacks.
- Poultry Industry
- The poultry industry can explore new opportunities to utilize chicken skin that is usually considered a byproduct, as demonstrated by the success of KFC's Chicken Skin snacks in Asia.
