KFC Singapore is giving consumers a brand new way to enjoy its classic grilled marinated chicken with the launch of its new Satay Crunch with Peanut Sauce.
The new Satay Crunch offering consists of bone-in chicken that's been marinated with a turmeric glaze and a hint of spice. The tender chicken is then breaded and fried until golden brown, which gives it a crispy exterior. The whole thing is then served with a peanut sauce that’s sprinkled with crushed peanuts for added crunch in every bite.
Consumers can order two pieces of Satay Crunch chicken la carte, or order a meal that includes two pieces of Satay Crunch, a regular-sized order of whipped potatoes, a regular coleslaw, and a regular Coke Zero.
Image Credit: KFC Singapore
What Makes This Trend Stand Out
- Turmeric Infused Foods
- There is an opportunity for food businesses to experiment with the use of turmeric in various cuisines and dishes.
- Innovative Flavored Fried Chicken
- Fast food chains and restaurants can offer unique and flavorful variations of fried chicken to cater to consumers who seek new tastes and experiences.
- Peanut Butter Accompaniments
- Businesses can come up with innovative ways to use peanut butter as a sauce or condiment to level up their dishes and offerings.
Sectors Adopting This
- Fast Food Chains
- Fast food chains can explore using different flavors and spices to create exciting new offerings that will attract and delight customers.
- Restaurants
- Restaurants can also experiment with unique combinations of spices and flavors to create signature dishes and offerings that will set them apart from their competitors.
- Food Manufacturing and Processing
- There is an opportunity for food companies to create and supply innovative flavorings, sauces, and condiments that can be used by food businesses to enhance their offerings and create new products.
