Kao Laundry Detergent Created a Special Attack on Titan Laundry Detergent
Laura McQuarrie — December 18, 2018 — Marketing
References: yogoso & soranews24
Kao laundry detergent, a Japanese brand, teamed up with Attack on Titan to create a limited-edition Kao Attack on Titan Laundry Detergent. The anime-inspired detergent bottle has been made available to consumers online through Amazon, as well as various drugstores throughout Japan. Prominently featured on the branded detergent bottle is Captain Levi, one of the main protagonists in Attack on Titan, who also happens to be well-known as a neat freak.
To create the collaborative detergent bottle, Kao interacted with fans on Twitter to have them determine their preferred packaging design, slogan and wooden bucket design by a vote. Soon, the wooden bucket accessory will be available to shop. The Kao Attack on Titan Laundry Detergent.is advertised with a slogan that says: “laundry with no regrets.”
Upon release, the limited-edition detergent was so popular among fans, it sold out of stock.
To create the collaborative detergent bottle, Kao interacted with fans on Twitter to have them determine their preferred packaging design, slogan and wooden bucket design by a vote. Soon, the wooden bucket accessory will be available to shop. The Kao Attack on Titan Laundry Detergent.is advertised with a slogan that says: “laundry with no regrets.”
Upon release, the limited-edition detergent was so popular among fans, it sold out of stock.
Trend Themes
1. Branded Collaborations - Collaborating with popular media franchises and fan communities to create limited edition products can create buzz and increase sales for brands.
2. Fan-driven Product Design - Engaging with fans to determine product design elements can increase brand loyalty and provide insight into consumer preferences.
3. Novelty Packaging - Incorporating unique packaging designs into products can differentiate brands and increase product visibility in the market.
Industry Implications
1. Household Products - Companies in the household products industry can leverage branded collaborations to create unique products that appeal to a wider audience.
2. Anime and Manga - Collaborating with household product companies can provide anime and manga franchises with new revenue streams and opportunities for fan engagement.
3. Social Media Marketing - Engaging with fans on social media platforms can provide brands with valuable insights into consumer preferences and can generate buzz around products.
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