KakeMi is a brand made for the modern consumer that would like to treat themselves, but in a way that is convenient and that does not take too much time.
The KakeMi brand offers cakes, as its name suggests, that can be made at home in only 90 seconds. Each kit comes with cake mix, oil, icing and sprinkles, with the first two ingredients being combined and microwaved for 90 seconds, and then left to rest for five minutes. After the cake has been cooked, users can decorate it with icing, sprinkles and whatever else they want.
The KakeMi brand currently offers three flavors, including Vanilla, Chocolate, and Lemon, and is also offering a limited edition flavor on Kickstarter in the form of Red Velvet.
What's Driving This Trend
- Convenience Food Kits
- Opportunity for food companies to create similar kits for other baked goods or even savory items that can be cooked quickly and with minimal effort.
- Microwaveable Desserts
- Opportunity for food companies to create a range of microwaveable desserts that are convenient, quick and easy to make for busy consumers with a sweet tooth.
- DIY Food Kits
- Opportunity for food companies to offer more DIY food kits that allow consumers to make their own delicious snacks and meals in minutes with minimal ingredients and preparation time.
Who This Affects Most
- Food
- Food companies can create similar kits for other baked goods or even savory items that can be cooked quickly and with minimal effort.
- Kitchen Appliances
- Opportunity for kitchen appliance manufacturers to create microwaves with specialized functions to cook quick and easy desserts such as microwaveable cake kits.
- E-commerce
- E-commerce companies can create an online marketplace that offers a wide range of convenient and easy-to-make food kits for consumers with busy schedules.
