Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Ocean-Matured Japanese Spirits

'Kaiyō' Spirits are Aged in Japan, Then Transported Across the Sea

— August 20, 2018 — Lifestyle
Kaiyō—which means "ocean" in Japanese—is the name of a new range of Japanese spirits that are now being launched following a three-month voyage across the sea.

The blended malt spirits were first aged in Japan, then sent across to the UK in mizunara oak casks, which are the most expensive casks in the world—as oak is soft, the wood is notoriously difficult to shape, as well as susceptible to leakage and prone to damage, yet it imparts a distinct sweet and spicy flavor profile. Due to this unique journey, the spirits were altered by the ever-changing conditions, including movement, temperature and air pressure. This is a major selling point for the brand, which distinguishes its products as "ocean-matured."

So far, Kaiyō has launched three expressions: Kaiyō Japanese Mizunara Oak Whisky, the 53% ABV Mizunara Oak Whisky and a peated expression that is said to be smokey with hints of nuts, fruit and honey.
Trend Themes
1. Ocean-matured Spirits - Opportunity for distilleries to age spirits in unique conditions, leveraging movement, temperature, and air pressure to create distinct flavor profiles.
2. Mizunara Oak Casks - Potential for cask producers to specialize in crafting mizunara oak casks, meeting the demand for unique and high-quality oak aging vessels.
3. Transported Aging - Opportunity for logistics companies to offer specialized services for transporting spirits, emphasizing the influence of transportation conditions on flavor development.
Industry Implications
1. Distilleries - Distilleries can explore ocean-maturing techniques to differentiate their spirits and attract adventurous consumers.
2. Cask Producers - Cask producers can focus on crafting mizunara oak casks to cater to the growing demand for unique and premium aging vessels.
3. Logistics - Logistics companies can develop specialized services for transporting spirits, highlighting the impact of transportation conditions on flavor profiles.
2.4
Score
Popularity
Activity
Freshness