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55 Year-Old Japanese Whiskeys

The House of Suntory Releases Yamazaki 55 in Global Travel Retail

— October 29, 2021 — Lifestyle
Japanese whiskey maker, The House of Suntory has announced that it will be releasing its ultra-premium Yamazaki 55 whiskey in Global Travel Retail in a limited quantity.

Yamazaki 55 is the company's oldest whiskey offering that pays homage to the brand's founding heritage and the "Showa" era of 1960s era Japan. For the first time, this highly exclusive bottle will be made available via Global Travel Retail in select stores in London, Hong Kong, Amsterdam, Seoul, Delhi, Dubai, Singapore, Taipei, Hainan, and Instabul.

As for the whiskey itself, the Yamazaki 55 presents a blend of sing malts with components distilled in 1960 before being aged for 55 years in Mizunara casks and White Oak casks. The result is a robust, aromatic liquid with ripened fruit flavors and a woody palate.

Image Credit: The House of Suntory
Trend Themes
1. Aging Spirits - Opportunity to develop new, premium spirits by aging them for extended periods of time, potentially leveraging unique and exotic barrel types.
2. Global Travel Retail - Opportunities to release exclusive and limited edition products in duty-free stores, potentially attracting a high-end, affluent consumer base.
3. Heritage-inspired Offerings - Opportunity to take inspiration from the history and heritage of a brand, potentially delivering a unique and premium product that resonates with consumers.
Industry Implications
1. Alcohol Production - The opportunity for the spirits industry to craft high-end, aged, and exclusive spirits to serve a premium market.
2. Retail - Opportunities for duty-free and luxury retailers to capitalize on high-end consumers seeking ultra-exclusive products.
3. Hospitality - Opportunities for hotels, resorts, and other luxury hospitality venues to offer exclusive and premium offerings to their guests.
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