To cater to the growing number of consumers adopting a vegan diet, a plant-based startup has launched a vegan-friendly egg substitute called 'Just Egg.' Despite being rich in protein, the eggy concoction is completely free of animal products.
Just Egg is a plant-based egg substitute that is made from GMO-free mung bean -- a protein-rich legume that is often found in Asian cuisine. The unique texture of the egg-free mixture means that it can be scrambled, used to make omelettes, or even mixed into baked goods such as pancakes and quick breads.
With a young, vegan consumer base in mind, Just Egg also boasts sleek minimalist packaging that makes it stand out on store shelves. Just be sure not to mistake it for a drink.
Image Credit: Just Egg.