The Recent Jollibee Ads Were Designed to Touch Veiwers' Hearts

 - Feb 16, 2017
References: moviepilot & designtaxi
The most recent Jollibee ads were created by the company to celebrate Valentine's Day, and they have been extremely popular.

The brand is a popular fast food chain in the Philippines, similar to McDonald's and Burger King. Its advertising campaign for Valentine's Day has been extremely successful, as the brand released three different commercials that have now received millions of views altogether. The first of the collection is called 'Vow' and features a man retelling a story about how he met his best friend, the second is called 'Crush' and explains how a romance between two teenagers blossomed, and the third is titled 'Date' and shows a Valentine's Day celebration between a woman and her young son. Each of the Jollibee ads feature products from the brand, and end with touching or sad revelations.

By tugging at viewers' heartstrings in its Valentine's Day campaign, Jollibee has been highly effective in improving brand perception for the company.