Jimmy John’s has started to offer consumers in the United States French bread, which is available through the company’s mobile app and website for delivery. French Bread from Jimmy John’s is also available for curbside pickup or through the drive-through at Jimmy John's locations.
The company is also engaging with its customers on social media, and asking them what they did with the products. Additionally, the sandwich chain is asking customers to post pictures of what they did with the bread using one of the promotion’s hashtags, #FreakyFreshBread or #MadeWith JJBread. The products are also available through Jimmy John’s loyalty program.
Overall the new product shows that the chain is adapting to the changing environment in the wake of COVID-19.
Image Credit: Courtesy of Inspire Brands