Jimmy John’s has started to offer consumers in the United States French bread, which is available through the company’s mobile app and website for delivery. French Bread from Jimmy John’s is also available for curbside pickup or through the drive-through at Jimmy John's locations.
The company is also engaging with its customers on social media, and asking them what they did with the products. Additionally, the sandwich chain is asking customers to post pictures of what they did with the bread using one of the promotion’s hashtags, #FreakyFreshBread or #MadeWith JJBread. The products are also available through Jimmy John’s loyalty program.
Overall the new product shows that the chain is adapting to the changing environment in the wake of COVID-19.
Image Credit: Courtesy of Inspire Brands
Key Themes Behind This Trend
- Rise of Fresh Bread Delivery Services
- The COVID-19 pandemic has forced businesses, including restaurants and food chains, to adapt to the changing environment and increase their bread delivery services.
- Incorporating Social Media Marketing Strategies
- More businesses will follow Jimmy John's example and engage customers through social media promotions to increase brand image, loyalty, and customer engagement.
- Expansion of Rewards Programs
- Other food chains and businesses will likely expand their loyalty programs to offer rewards for purchasing products online or through delivery services.
Where This Applies
- Food Delivery Industry
- Businesses focused on food delivery and online ordering platforms will benefit from the increase in demand for fresh bread delivery services.
- Social Media Marketing Industry
- Agencies and consultants specializing in social media marketing will thrive as a greater number of businesses invest in social media promotions and campaigns to engage their customers.
- Customer Loyalty and Rewards Industry
- Companies specializing in customer loyalty and rewards programs will see an increase in demand as businesses look to expand their loyalty programs and provide rewards incentives for customers who purchase their products online or through delivery services.
