Whether launched specifically as a response to the COVID-19 outbreak or already in existence prior to the pandemic, necessity food kits have been on the rise as consumers make decisions whether they should make a trip to the grocery store, order online or through one of the many food delivery apps.
Aside from satisfying the need for consumers to eat, as well as supercharging their love for cooking in a safe manner, the food kits carry implications for the businesses that launch them. Canadian Artisian Foods, for example, created a food kit that features pantry essentials and products from independent producers. As a result, the popularity of such boxes might assist small and beloved local businesses to stay afloat amid the crisis.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 80%
Freshness 9%
