Like many restaurants, California Pizza Kitchen is tapping into its supply chain to offer essential fruit, vegetable, meat and other in-demand items to the public via a new platform called CPK Market. Through the pop-up market, customers can also order six different kinds of meal kits, which come with recipe cards. Some of the available options include The Chef's Board meal kit, complete with cured meats, a baguette, premium cheeses, plus fruit and nuts, as well as The Raw Fruit & Veggie Box, which shares 20 lbs of fresh produce.
Knowing that families need entertainment just as much as they need nourishing food, California Pizza Kitchen also created The Kids Build-Your-Own Cheese Pizza and The Kids Build-Your-Own Pepperoni Pizza kits.
Image Credit: California Pizza Kitchen
What Makes This Trend Stand Out
- Restaurant-curated Meal Kits
- Opportunity for restaurants to create curated meal kits that include recipe cards.
- Direct-to-consumer Platforms
- Potential for restaurants to leverage their supply chain to offer essential grocery items and meal kits directly to consumers.
- Family-friendly DIY Meal Kits
- Market for meal kits designed specifically for families, offering entertainment and nourishing food.
Sectors Adopting This
- Food Service and Delivery
- Trend presents an opportunity for restaurants to expand their offerings and reach by providing curated meal kits.
- Grocery and Retail
- Potential disruption as restaurants enter the grocery market and offer essential pantry items directly to consumers.
- Family Entertainment
- Opportunity for businesses to create family-friendly meal kits that combine food and entertainment for children.
