Coordinating Clusters

'A Series of Small Collections' by Jessica Naples is Particularly Personal

Since 2009, photographer Jessica Naples has been creating portraits of different individuals through a collection of their personal possessions. Each cluster of possessions includes a variety of random knick knacks, forgotten items cast away into drawers and everyday objects that people conventionally would not use to describe ourselves.

Her clusters are brightly colored and feature some very unexpected items. While some of the clusters by Jessica Naples are easily matched to a particular personality, such as the collection of make-up and beauty accessories, others are slightly more ambiguous. From dice to dolls to rolls of old film, pieces shot by Jessica Naples creatively capture a wide variety of personalities, interests and ages. What would your collection look like?

Personal Clusters
Creating personalized portraits through clusters of personal possessions presents opportunities in the photography industry to offer unique and customized services to clients.
Everyday Objects as Art
Using everyday objects in creative ways to capture personalities presents opportunities in the art industry to appeal to a wider audience and offer new and unique forms of expression.
Unconventional Personality Descriptions
Using unconventional items to describe personality traits presents opportunities in the psychology industry to explore new and unique methods for understanding individual personalities and behaviors.

Industries Being Reshaped

Photography
Photographers can offer personalized cluster portraits as a unique and customized service to their clients.
Art
Using everyday objects in creative ways to capture personalities can appeal to a wider audience and offer new and unique forms of artistic expression.
Psychology
Exploring the use of unconventional items to describe personality traits can lead to new and unique methods for understanding individual personalities and behaviors.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 9%
Freshness 8%