Guidofied Promotions

MTV & Foursquare Team Up to Give You a Jersey Shore GTL Badge

Foursquare users and MTV fans combined can now give a fist pump to the new Jersey Shore GTL Badge, as a week-long promotion runs while waiting for the show's third season premier.

The "gym/tan/laundry" badge unlocks when Foursquare users check into a gym, tanning salon and laundry location during the week. MTV continues to keep its social media presence alive after having already done other location-based initiatives. Fans are definitely in for another "situation" with the Jersey Shore GTL Badge.

Location-based Promotions
Businesses should consider utilizing location-based promotions to increase engagement and awareness among their target audience.
Social Media Integration
By integrating social media into their marketing campaigns, businesses can increase brand awareness and engagement.
Gamification
Gamification techniques, such as badges and rewards, can be used to drive user engagement and participation.

Sectors Adopting This

Fitness
Fitness centers and gyms can utilize location-based promotions to attract new customers and retain existing members.
Entertainment
Entertainment companies, such as MTV, can use gamification and social media integration to engage fans and increase viewership.
Laundry Services
Laundry services can incorporate location-based promotions to increase foot traffic and attract new customers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 56%
Freshness 8%