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New York Times: Jeremy Gutsche on Military-Inspired Fashion

— January 22, 2010 — About
Jeremy Gutsche was quoted in the New York Times Wednesday morning for a piece on the rise of military-inspired fashion. As notorious macho figures like Jack Bauer of ‘24’ gain ground in pop culture, the guy’s guy is finally back.

“Anything macho has extra appeal right now,” said Jeremy Gutsche in the New York Times piece. “Adding a little shock or aggression to fashion makes things that much more interesting.” Check out the full article here.
Trend Themes
1. Military-inspired Fashion - The rise of military-inspired fashion is an opportunity for fashion brands to incorporate functional and utilitarian features into their designs.
2. Macho Culture - The appeal of macho culture presents an opportunity for brands to tap into the male consumer market and create products that embody strength, ruggedness, and power.
3. Shock and Aggression in Fashion - Adding elements of shock and aggression to fashion can make it more interesting and attention-grabbing, inspiring brands to experiment with unconventional design features and techniques.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of military-inspired fashion to create edgy and functional garments for both men and women, incorporating elements of utility and durability into their designs.
2. Consumer Goods - Consumer goods brands can appeal to the male consumer base by creating macho-oriented products that promote strength and power, such as outdoor equipment, rugged tech, and sports gear.
3. Advertising and Marketing - Advertising and marketing agencies can develop campaigns that tap into the shock and aggression elements of the trend, creating bold and attention-grabbing ads that challenge traditional societal norms and stereotypes.
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