Modern Performance Militaristic Jackets

maharishi Introduces a Second Instalment for FW21 Season

London-based fashion label maharishi introduces its second collection full of militaristic jackets to launch for the Fall/Winter 2021 season. It features militaristic themes throughout the entire range with inspiration from Eastern cultures. It celebrates the traditional monk coats and the Tibetian jackets.

The capsule also features a notable patchwork Boro pattern material that is bold in terms of its visual. It is then followed by a Monster Tiger print, both can be seen across the military designs including the parkas and modified deck jackets. Additionally, the silhouette is made using technical fabrics that are high-performance and water-resistant. This is applied with the Japanese recycled nylon material and synthetic insulation to prepare for the colder seasons.

Image Credit: maharishi

Military-inspired Fashion
Opportunity for fashion brands to incorporate militaristic themes and materials into their collections for a unique and edgy look.
Patchwork and Bold Prints
Using bold patchwork patterns and prints on military jackets creates a visually stunning look that could attract trend-setters and streetwear enthusiasts.
High-performance Technical Fabrics
Technical fabrics that are both high-performance and water-resistant are becoming popular in fashion, leading to potential collaborations between fashion brands and sportswear companies.

Who This Affects Most

Fashion
Opportunity for fashion brands to incorporate militaristic themes, patchwork patterns and innovative technical fabrics into their collections to tap into a growing consumer interest in these trends.
Sportswear
Collaborations between sportswear companies and fashion brands to create high-performance and water-resistant technical fabrics for use in both activewear and fashion.
Streetwear
Bold and unique prints, as well as military-inspired fashion, continue to be popular trends in streetwear, creating an opportunity for fashion brands to appeal to this market with their own collections.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 7%
Freshness 11%

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