The new Jamma II collection full of home goods is the result of the works of Eskayel founder Shanan Campanaro, and studio artists Brianna DeVoe White and Olivia Provey. The pieces are designed from the original paintings by Campanaro, inspired by the city environment and desert settings of Marrakech. The Jamma II capsule is comprised of wallpapers and textiles -- having the painting visuals printed on the wallpapers, fabrics, upholstery and home accessories.
The designs vary from faded wash looks of neutral hues to louder patterns of maroon and green tones, adding abstract attention to any home setting. The whole themed concept of Marrakech plays with the idea of infusing contemporary urban settings with a softer desert environment, and that translates through the design contrasts throughout Jamma II.
What's Driving This Trend
- Marrakech-inspired Home Decor
- Designing home accessories and textiles inspired by Moroccan-inspired decor is a disruptive innovation for the home decor industry.
- Textile and Wallpaper Printing Innovation
- Developing new technologies for printing visuals on textiles and wallpapers can disrupt the traditional textile and printing industry.
- Urban-desert Artistic Fusion
- Blending contemporary urban design with natural desert inspiration opens up an opportunity in the home decor and interior design industry for unique and appealing products.
Who This Affects Most
- Home Decor Industry
- Creating Marrakech-inspired home decor products is a disruptive innovation for the home decor industry.
- Textile Industry
- Developing new textile printing technologies can disrupt the traditional textile industry.
- Printing Industry
- Innovations in printing technology can lead to disruptive innovations in various industries, including the home decor industry, where the visuals are important.
