Despite the import and export of elephant ivory being internationally banned since 1990, WWF Singapore reports that the global ivory trade "claims one African elephant every 25 minutes"—and to bring attention to this, it created Ivory Lane.
Ivory Lane was set up as a fictitious online ivory shop where people could seemingly purchase a wide range of accessories featuring elephant ivory. Naturally, the mock e-shop caused many people to speak out against the ivory trade, while others called the products "beautiful," showing that there is still more opportunity for consumers to be educated on the material.
Ivory Lane also helped to call out a loophole in ivory legislation, with the site noting "Ivory Lane does not import any new ivory into Singapore and all our ivory products are made of vintage ivory, before 1990." WWF Singapore hopes to bring attention to the fact that ivory is still sold on both e-commerce and classified platforms but with initiatives like Ivory Lane, perhaps a shift in demand can be created.
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