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Instead of Going to the Hospital, Bring it Home With Daniel Lorch's Kooky Light

 - Jun 23, 2009   Updated: Aug 31 2011
References: dmy-berlin
Berlin designer Daniel Lorch named this kooky lamp creation 'X, Y and Z'. These lamps are metal cylinders pinched together at one end that remind me of IV bags in hospitals. The only difference is that these lamps come in a much cooler colour - metallic green!

The lamp shades are attached to a bent stand by a rotating, magnetic joints.

The series was presented at DMY Allstars in Berlin earlier this month.

Implications - In today's society, many consumers choose to invest in a product based on the degree to which it reflects modernity. Businesses that infuse their products with contemporary qualities will likely generate large profits. Consumers will experience a sense of superiority and sophistication, two qualities in which they will willingly invest their time and money.